Contemporary ceramics engage with people, adapting to their needs and tastes, improving their quality of life, taking responsibility for their environments and responding both to modern architecture and to the most innovative, daring interior design ideas. They also open up new avenues for experimentation and advanced solutions for companies and professionals who have a greater awareness of the project culture.

This means tackling the personalisation of ceramic materials so that it fits in with a project’s own corporate identity values, creating exclusive spaces which put across ideas, develop concepts and amplify the key features of modern companies’ products. The choice made was SMART, an attractive consumer product combining a series of components which are innovative in terms of the vehicle itself, its strategy and the business model.

TAU Advanced has created exclusive ceramics for this brand and model, allowing the generation of spaces which help to put across and boost the properties of the product for which it acts as a support. The colours match the palette used by SMART itself, thus establishing a direct link which maintains and reinforces one of its most outstanding characteristics, i.e. the way that the elements can be personalised and combined, and thus its versatility in terms of the ways in which spaces can be designed and configured. Another outstanding property is the way that it meets the technical requirements involved in a project of this kind, as the ceramic pieces are both incredibly strong and offer a non-slip surface which is ideal for covering public spaces.